What ASE Certified Means To You

1 06 2011

Dale BertramMany consumers in these economic times are understandably looking for the best deals.  I can certainly understand that sentiment.  I do caution people; however, on making sure they are really getting value.  It really is true that you get what you pay for.

I have been noticing an increase in calls to my shop, for example, of folks checking out pricing so they can compare it with other shops.  I don’t have a problem with that.  In fact, I welcome it.  It gives us a chance to explain exactly what they are getting for the price.  We pride ourselves on keeping up with technology, having the appropriate equipment to test and repair and we make sure we use quality parts. We also keep up with our continuing education in order to stay certified.

Next time you take your car for service look for an emblem that says ASE Certified.  ASE stands for Automotive Service Excellence.  It is a non-profit organization that tests and certifies automotive professionals in all major technical areas of repair and service.  Currently there are about 400,000 in the United States and Canada.

When you see this sign at a shop it doesn’t mean the service and repair center is certified, it means the persons working in it are.  It shows that the technicians and yes, the service advisors and owners are competent individuals who passed rigorous testing to serve you the best!  There are nine tests just for auto technicians! To retain certification status they must re-test every five years to ensure they keep up with technology.

Once they pass these tests, they can continue their education and become Master Certified (passed all nine tests).  If you see a “Blue Seal of Excellence” displayed at the shop that means that at least 75% of the service staff is certified at that particular shop.

Next time you get your car serviced and you see ASE Certified or Blue Seal of Excellence at the facility, you know you are getting the best.  When it comes to the safety of you and your loved ones and those you share the road with, isn’t that what it is all about?

Happy Motoring,






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